DFY

Done-for-You – a complete outsourced marketing service

This service is ideal for companies that don’t have an in-house marketing person or team, or needs support for their in-house team during busy times, special projects or overflow work.  Some companies which have more than one brand or division, sometimes outsource a brand or division to an external agency which may have specialist skills or experience, or for a different perspective.  This total marketing service is perfect for companies which run internal or external sales teams, where we work in complete collaboration with the sales effort to design enquiry and lead generating collateral – digital and traditional – where all our efforts are concentrated on supporting your sales teams.

This done-for-you service is directed and managed by me and delivered through my agency arm – The Lunn Agency which has offices in Leicester and Swindon with a team of designers, copywriters, digital marketers and social media experts.

How will it work

I will always direct your account providing experienced strategic and creative input and the relevant team will be assigned to work with you, whether your requirements are digital or design-focussed, you will have access to our people whenever you require.  Depending on the scope of work, we will have regular telephone calls, Zoom meetings and when permitted, good old face-to-face.  From the outset, we will assess your objectives and prepare a plan to achieve those aims, utilising the most appropriate services, which could be one or two tactics, or the complete suite of marketing tactics and technologies.  Some clients are looking for improve their on-line presence, so we will use a combination of increasing website performance, SEO, social media and email marketing.  Others need assistance with exhibitions and events, where we provide a concept to completion service with creation of theme/proposition, design of customer and prospect marketing, press releases in relevant journals, exhibition stand design and build and post-exhibition marketing.

If you are after the ‘full monty’ our Business Driver is a fully integrated marketing system that utilises and integrates proven methods to achieve results.  This is a longer-term haul where we look at every aspect of your marketing and business development, and work on making every element perform better.  We work on this week in, week out, working to agreed KPIs and providing a monthly activity report.  This is successful because it combines our skills, expertise and experience with proven methodologies which are implemented on an on-going basis.  Because it is an integrated system, it means that the whole is greater than the sum of the parts.

How long will it take

Without evading the question, it really does depend on your company and business sector, who you are targeting, the amount of work to be done – are we starting from scratch or can we build on existing?  How big are your objectives?  For our full Business Driver service we require an initial 9-month contract, which allows time to ‘make a difference’ and start to see results, and thereafter a rolling 3-month contract.

How much will it cost

It depends on much of the above, company size, market sector, objectives, scope of work etc, but typically a Business Driver programme would cost between £1500 - £3,500 a month depending on project scale, the number of services and the team assigned to your project.  We are happy to do an initial review and scope of work FREE OF CHARGE which will enable us to cost this accurately for you.  Please ask for a FREE REVIEW.

Is your sales team under-performing?
Are they struggling to find new customers,
convert prospects, close sales?
I can work with you and coach your sales team to be more effective I can equip them with the tools and techniques that are needed in today’s increasingly tough markets.
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